Upon joining BBDO in 2007 as a Senior Producer, Julie was recruited to run an upstart mobile account known as Cingular Cellular. As Cingular was acquired and became AT&T Mobile, Julie was elevated to Executive Producer for what would instantly become the largest account within BBDO North America. The scope of her last 15 years of production has created "constant content" produced annually across every medium and social channel available. From epic TVC spots to long form branded content to short form social media, there is almost no form of branded content she has not produced.
As the AT&T Brand expanded from B2B, consumer goods and wireless services into the current entertainment behemoth that we know today, Julie’s new role as Group Executive Producer expanded along with each new phase of growth within the company. Most recently, Julie led her team in all aspects of managing and cultivating AT&T’s content departments in New York, Los Angeles and Dallas. With a deep understanding of agency creative, production, edit, post and visual efx, she has cultivated hundreds of long standing relationships within the agency and production community along the way.
In addition to her work as a high-level, hands-on producer, working across all mediums and platforms, Julie remains a committed, knowledgeable and highly experienced brand ambassador, working relentlessly to help brands and creatives execute their vision and brand goals. She is an unwavering ally to creatives and brand alike. Under her tutelage, guidance and mentoring, Julie's teams have produced award-winning and culturally impactful productions that have gained tens of millions of views and impressions. From the long-running and immensely successful campaign that introduced America to Beck Bennett as he interviewed young school children, to the incredibly impactful don’t text and drive “#itCanWait” campaign lensed by Werner Herzog, to the simple yet instantly recognizable current campaign featuring AT&T’s “Lily” spokesperson, Julie has been a constant at the production epicenter where creative vision meets brand impact.
Prior to joining BBDO, Julie enjoyed an extended run at McCann Worldgroup, producing work for iconic brands such as Mastercard, Coke, L’Oreal and Wendy’s.